Year Zero Day One

It’s the morning after the night before. You’ve woken up at 4am in a cold sweat, screaming from some half remembered nightmare. A nightmare where the beer market has changed overnight, and everyone, absolutely everyone, even your friends, is now drinking mass market Mongolian beer. You close your eyes, thinking “it’s fine, who cares anyway”. Your eyes snap open, “F#$* I care”, realising that the day before you signed off on a lease for a 8500 sq foot space; and that you have a 17 Hectolitre system coming in June; the plans are all drawn up; and permits were applied for several weeks ago.

It’s now getting serious. After years of chatter, more years of faffing around brewing beer on a stove, and a year of endless business plans and financial projections, we’re hitting the “Go” button. Yes faffing is a word, look it up. Yes, it is safe for work, although it does sound like it shouldn’t.

They say there’s a thin line between madness and greatness. Of the three of us, at least one of us IS mad, and at least one thinks he’s a genius, so we’re probably screwed. Just to map our descent into full blown insanity, we’re going to blog our way through this.